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10 Reasons why your organisation should leverage Employee Advocacy

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  1. Authenticity: employees’ voice brings credibility.
  2. Scale: (virtually) no limit to the number of employees who can participate.
  3. Cost: head-hour cost for running program for 1000 employees is little different to running program for 10.
  4. Low-risk: content is moderated prior to being made available to share, plus multiple administrators can review/approve.
  5. Self-driving: participants can upload suggested content into the moderated environment, so as momentum grows, requirement for moderators/admin to provide content reduces.
  6. Simplicity: sharing takes participants just minutes a week
  7. Flexibility: sharing can be originated on any platform, desktop or mobile
  8. Employee Engagement (1): immersing employees in a constant stream of positive messaging is great for morale.
  9. Employee Engagement (2): Employee Advocacy gives all employees to influence at the ‘front line’ with customers, however ‘back office’ their regular role may be.
  10. Employee Engagement (3): Employee Advocacy participation can run with its own Reward and Recognition program, or within a larger program.

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