- Review current Social and Marketing activity, and define key role for Employee Advocacy.
- Identify potential ‘foundation’ participants. Note, though familiarity with social tools and existence of networks is important, so too is their level of engagement with the organisation and its Vision/Mission (if defined).
- Review/refine the organisation’s Social Media Policy and work with HR where necessary to open it up to allow/encourage employee engagement in social.
- Allocate moderator/admin roles – specifically in the areas of content sourcing, content approval, participant engagement and reporting.
- Introduce, ...
10 Reasons why your organisation should leverage Employee Advocacy
- Authenticity: employees’ voice brings credibility.
- Scale: (virtually) no limit to the number of employees who can participate.
- Cost: head-hour cost for running program for 1000 employees is little different to running program for 10.
- Low-risk: content is moderated prior to being made available to share, plus multiple administrators can review/approve.
- Self-driving: participants can upload suggested content into the moderated environment, so as momentum grows, requirement for moderators/admin to provide content reduces.
- Simplicity: sharing takes participants just minutes a week
- Flexibility: sharing can be originated on any ...
Brand Advocacy Summit
Mardi Barnes is speaking with Social Media and Advocacy expert, Ted Rubin at the next Brand Advocacy Summit, August 19, 2015 – 10 am PST / 1 pm EST.
Ted Rubin and Mardi Barnes will share best practices on how to set up a program, recruit brand ambassadors and leverage them for success, and metrics to use to track results.
Ted is a leading Social ...
Read More →Ted Rubin discusses the advantages of Employee Advocacy
Fabulous video of Ted Rubin welcoming attendees to the Content Marketing Summit 2015. He discusses his take on employee advocacy, social media and content marketing.
The critical message to business is to change your outlook or change your future. If you don’t start making the changes now you are going to regret it in the future. If you haven’t started the flow, the ...
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How much business are you generating from social media?
(And if the answer is none/not much…would you like to get started?)
Nicole Sheffield, CEO of NewsLifeMedia, part of News Corp Australia, and owner of properties such as Vogue, Taste.com.au and Australia’s number one news site, news.com.au, has recently stated that NewsLifeMedia now generates more traffic from their social media activities than they do from Google. This is an astonishing statistic given the power Google has to bring traffic to websites large and small. Little wonder then to hear in the ...
Read More →Dell embraced Employee Advocacy early; here’s where they’ve taken it
One of the early adopters of Employee Advocacy, Dell, has taken it to the core of their operation, at least in their North America Marketing function, where employees’ participation in one of five strategic ‘social’ roles (listener, brand advocate etc) is reflected in their performance rating and ultimately their bonuses too. There are two videos here and here with the former head of the Employee ...
Read More →Media: Latte Magazine
Mardi Barnes, our Social Media Strategist, was quoted throughout the Social Success article by Zoe Davis in the August/September issue of the Business Chicks Latte Magazine.
You may download the article as a PDF, Download Social Success.
The Social Employee
The Social Employee; how great companies make social media work, by Cheryl and Mark Burgess makes a great case for developing the Social Employee in your business. The book uses robust case studies from the likes of IBM and Coca Cola to illustrate a wealth of benefits derived from implementing strategies in this area and suggests seven key characteristics of the Social Employee.
These are:
1. Engaged (not ...
Marketing2020 study sees marketing and HR working together
We’ve been following the discussion arising from the Marketing2020 study that has already drawn on the opinions of 350 CEOs, CMOs, CMO peers and agency leaders, and several thousand marketeers from around the world. Here is a good place to start if you’d like to read about it yourself: (Forbes.com)
The headline findings of this study noted very early on, the changing ...
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