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HomeTag: Brand Advocacy

Building Competitive Advantage from the Inside, Out
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Building Competitive Advantage from the Inside, Out


 Making the Connection between Organisational Culture and Social Media Success

Here at Scoop Social, we see Employee Advocacy a little differently.

For us, Employee Advocacy is more than just an innovative new platform or a new way of thinking about Social. We see it as a Tipping Point; a Tipping Point at which the Marketing agenda will shift from – ‘doing a great job with the brand despite what’s happening inside the company’ to ‘doing a great ...

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10 reasons to consider the relationship between Organisational Culture and Social Media

Especially in the context of Employee Advocacy

  1. Just as Employee Advocacy transforms Social, so great Culture transforms Employee Advocacy.
  2. If you want to be really successful in Social Media, especially when leveraging Employee Advocacy, you need a Culture that’s fit for Social.
  3. This is the era when customers can ‘lift the lid’ on your organisation.
  4. This is the era when great employees and great employers can identify one another without the need for a recruiter.
  5. Right now – Truth Trumps Spin; it’s what’s on the ...
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10 Things to look for in an Employee Advocacy Partner/Provider

  1. Strong experience in Social Media.
  2. Strong experience in, and a passion for your category.
  3. Good understanding of brands and how to build them.
  4. Strong experience in training around Social Media.
  5. Tried and tested platform with robust 24/7 support.
  6. Community-management experience.
  7. Experience with Rewards/recognition.
  8. Ability to talk/leverage data and insights.
    Plus, ideally…..
  9. Experience with Personal Branding/training
  10. Experience with Culture Change/training

Download 10 Things to look for in an Employee Advocacy Partner/Provider

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10 ways to make your Employee Advocacy Program run better

  1. Expand and diversify your participant group.
  2. Tag/stream content such that participants only see content that’s likely to be appropriate for their own networks (not everyone’s networks).
  3. Encourage participants to schedule/multi-post appropriate content.
  4. Schedule email-reminders to encourage repeat-posting through the week.
  5. Give participants visibility on the wider social strategy/activity.
  6. Facilitate key participants’ ability to share into social environments not supported by the Employee Advocacy platform (where relevant).
  7. Specifically reward/recognise content generation by participants.
  8. Engage with HR. Build participation in Employee Advocacy into broader employee KPIs/reward/incentive structures.
  9. Champion participants within ...
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10 step guide to setting up and running an Employee Advocacy Program

  1. Review current Social and Marketing activity, and define key role for Employee Advocacy.
  2. Identify potential ‘foundation’ participants. Note, though familiarity with social tools and existence of networks is important, so too is their level of engagement with the organisation and its Vision/Mission (if defined).
  3. Review/refine the organisation’s Social Media Policy and work with HR where necessary to open it up to allow/encourage employee engagement in social.
  4. Allocate moderator/admin roles – specifically in the areas of content sourcing, content approval, participant engagement and reporting.
  5. Introduce, ...
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10 Reasons why your organisation should leverage Employee Advocacy

  1. Authenticity: employees’ voice brings credibility.
  2. Scale: (virtually) no limit to the number of employees who can participate.
  3. Cost: head-hour cost for running program for 1000 employees is little different to running program for 10.
  4. Low-risk: content is moderated prior to being made available to share, plus multiple administrators can review/approve.
  5. Self-driving: participants can upload suggested content into the moderated environment, so as momentum grows, requirement for moderators/admin to provide content reduces.
  6. Simplicity: sharing takes participants just minutes a week
  7. Flexibility: sharing can be originated on any ...
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