Jason Lauritsen
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MAXIMIZE SOCIAL BUSINESS
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Study: 64% make a purchase after watching marketing videos on Facebook
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I imagine you are all on social media in some capacity. Whether it be personal Facebook or Instagram accounts or running a company Facebook page.
In both our personal and professional worlds, Social Media is taking off, it is diversifying, expanding, and the technology is evolving, it is certainly not showing signs of slowing down.
From a business perspective, Social media equals content, conversation, relationships and branding – often across multiple social media channels.
As small business owners, we know we need to ...
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Making the Connection between Organisational Culture and Social Media Success
Here at Scoop Social, we see Employee Advocacy a little differently.
For us, Employee Advocacy is more than just an innovative new platform or a new way of thinking about Social. We see it as a Tipping Point; a Tipping Point at which the Marketing agenda will shift from – ‘doing a great job with the brand despite what’s happening inside the company’ to ‘doing a great ...
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(And if the answer is none/not much…would you like to get started?)
Nicole Sheffield, CEO of NewsLifeMedia, part of News Corp Australia, and owner of properties such as Vogue, Taste.com.au and Australia’s number one news site, news.com.au, has recently stated that NewsLifeMedia now generates more traffic from their social media activities than they do from Google. This is an astonishing statistic given the power Google has to bring traffic to websites large and small. Little wonder then to hear in the ...
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Mardi Barnes, our Social Media Strategist, was quoted throughout the Social Success article by Zoe Davis in the August/September issue of the Business Chicks Latte Magazine.
You may download the article as a PDF, Download Social Success.
The Social Employee; how great companies make social media work, by Cheryl and Mark Burgess makes a great case for developing the Social Employee in your business. The book uses robust case studies from the likes of IBM and Coca Cola to illustrate a wealth of benefits derived from implementing strategies in this area and suggests seven key characteristics of the Social Employee.
These are:
1. Engaged (not ...
